Representing Wholesale - Promoting Wholesale - Bringing Wholesale Together
We are the FWD
Going for Growth
New research shows the economic contribution of wholesale distributors
Read the report
Wholesale Sector Roadmap to Net Zero
Join the wholesale sector on the road to Net Zero. Get started by downloading the carbon calculator for the sector
Get started
WholeStory - An FWD podcast
Mark Gilham, VP for Rebate Strategy at Enable, and Clare Greensmith, Head of Finance and Data at Caterforce, join FWD's James Bielby in our all-new episode of WholeStory.



Listen now
Services to Wholesale
Our Service Provider members
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Wholesale Futures
Receive up to £3,000 towards training!
Wholesale Futures aims to encourage young people to enter the industry, train them for the future, and nurture, reward and retain the brightest talents in the wholesale sector.
Find out more
Our Wholesaler Members
The UK's food and drink distributors
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New report launched at Women in Wholesale's 10th Anniversary Parliamentary Reception
Women in Wholesale 10
“Our landmark report serves as both a reality check and a roadmap for the future. The message is clear: women working within the wholesale sector want businesses to address gender disparity, champion for change, and create the role models who will inspire the next generation of female leaders.”
–  Lyndsey Cambridge, Head of External Affairs, FWD

Read the full report here 

Coming up
Wholesaler Evening: Impulse
19 May 2025, DoubleTree by Hilton Tower of London
The focus of our next Wholesaler Evening is Impulse: confectionery, soft drinks and snacks.

The evening gives senior wholesalers and relevant category buyers an opportunity to network at this invite-only informal dinner and will provide an opportunity for open and honest discussion about the category in a non-compete environment.

Invite only
FWD Live! 2025: Going for Growth
Thursday 12 June 2025, Crowne Plaza, Stratford-upon-Avon
This year's FWD Live! is bigger and better than ever before.

Featuring speakers Henry Curr (Economy Editor, The Economist) Luke Johnson – entrepreneur (Pizza Express, Risk Capital Partners LLP, Channel 4).

Main stage panels plus a choice of breakout workshops. Tickets held at 2024 prices.
Book now