Operator Christmas offer launched by Brakes

Operators are getting an early Christmas present after Brakes launched a new support package ahead of the festive period.

The foodservice wholesaler is aiming to help operators maximise Christmas trading and manage cost with a wide-ranging campaign headlined by a 10% flashback offer on key categories including meat and poultry, Christmas tableware, wine and Champagne.

The promotion, which runs until 31 December 2022, also offers various cashback offers on favourite brand products.

Brakes has also announced the launch of some great new Christmas products, from decadent desserts like Chantilly Individual Belgian Chocolate and Caramel Pyramid to sensational starters like its Scottish Smoked Salmon & Prosecco Parfait.

The new products join a mix of traditional Christmas favourites, on-trend twists and plant-based alternatives giving operators a comprehensive range to ensure that they have the perfect Christmas menu solution for every customer taste.

Supporting the new products are a range of insight-based, interactive menu suggestions to help chefs create perfect menus, including step-by-step recipe cards with allergen information, all of which have vegetarian, vegan and gluten-free options.

“We have almost 1,000 products in our Christmas range with some fantastic new products that will enhance any service,” said Sysco GB’s Chief Commercial Officer, Paul Nieduszynski.

“We recognise that this year, our Christmas offer needs to be about more than just range. That’s why we’ve introduced a fantastic online cashback offer, providing some much-needed support.”

The Christmas cashback offer will be supplemented by other promotions, including the return of Brakes’ popular ‘free case of vodka’ promotion on centre of plate products.

Brakes Christmas Foodservice hospitality Paul Nieduszynski wholesaler