Wholesaler launches new retailer guide

To provide category and seasonal advice, updates on legislation and the latest expert insight and data, Sugro UK has launched a guide for retailers.

Drive Your Sales has been developed to support the wholesaler’s retail customers to maximise profit and revenue by learning about changes in consumer behaviour during key seasonal periods and how those behavioural trends can raise revenue for both retailers and wholesalers.

Sugro wholesale members already work closely with independent retailers to ensure that they are stocking the correct core range to maximise sales and profit and Sugro hopes that this initiative will further enhance the relationship between wholesalers and their retailers.

Yulia Petitt, Head of Commercial and Marketing, said: “With Sugro members supplying to over 16,000 retailers nationwide, the new Drive Your Sale initiative seems to be the next logical step for the Group to enhance its digital offering even further. We are very pleased with the first magazine edition and thankful to all suppliers who have supported the launch.”

Sugro will also be launching a Drive Your Sales portal in April 2023, which follows its recent investment in technology and other digital solutions including its All-In-One B2B eCommerce Solution, Open Banking and B2B WhatsApp for retailers.

Drive Your Sales legislation Sugro UK