New GM for Parfetts Sheffield depot

Peter Jones, previously a supply chain manager at the company’s head office in Stockport, appointed new general manager of its Sheffield depot

Peter brings a wealth of experience to the role, with seven years of experience at Parfetts and 17 years at Morrisons in various positions.

On his new role, Peter said: “Sheffield is a well-established cash and carry, already with a great team. I’m getting out to see our retailers and understand where we can enhance our service, and my door is always open for feedback. As a team, we’re focused on providing great customer service and availability. We’re also enhancing our GOLD service. I aim to grow the depot’s customer base and attract new retailers to the fast-growing Go Local fascia.”

The Sheffield depot has seen several improvements with new solar panels to reduce carbon emissions. It has also changed the way it fulfils the GOLD-delivered service and replenishes the depot to increase availability and improve efficiency. Customers can now order up until midday for next-day delivery.

The depot’s delivered customer base spans South Yorkshire, Humberside and the East Midlands.

Guy Swindell, joint managing director of Parfetts, said: “Peter is a fantastic addition to the team in Sheffield. He has a passion for wholesale and is already enhancing many aspects of the operation. I’m sure that retailers will value his approach to the job. He’s focused on supporting their businesses and improving their margins.”

AG Parfett and Sons appointment Guy Swindell Peter Jones