Women in Wholesale expands coaching academy

Women in Wholesale (WiW) Coaching Academy expands reach by a third, reflecting demand for personal development opportunities for women in the sector

The Coaching Academy now supports 16 individuals, up from 12 in 2023. Launched as an integral part of WiW’s mission to ‘inspire, support, and progress’ women in the UK convenience and foodservice wholesale sector, the initiative offers one-to-one coaching designed to unlock participants’ full potential at work. Members of the academy will receive six free coaching sessions from fully accredited trainers, focusing on skill enhancement and individuals’ professional goals.

“The Coaching Academy is making a meaningful impact on women in our channel – we’ve received a record number of applicants, ranging from newcomers to senior and well-established directors looking to refresh their skills,” said Elit Rowland, founder, WiW. “We want to help more women prioritise personal development.”

Lyndsey Cambridge, FWD head of engagement and communication, agreed: “The expansion of the Coaching Academy is a testament to the rising ambition of women in wholesale. At FWD, we are committed to fostering talent and ensuring women in our sector have access to the resources and mentorship they need to thrive in their careers.”

Clare Bocking, chair, WiW, said: “It’s inspiring to see the Coaching Academy expand its reach. The dedication of our coaches and the enthusiasm of our participants demonstrate the significant need for such initiatives in our industry. We are proud to support more women in their journey to leadership and professional success.”

Clare Bocking coaching Coaching Academy convenience Foodservice FWD Lyndsey Cambridge wholesale Women in Wholesale