Buying groups: Change and challenge – Sugro UK
In its milestone 40th year, the buying group also celebrated sector recognition and embraced technology to deliver value and results
This year has been a landmark one for Sugro UK, not least because we were proud to celebrate our 40th anniversary. During this milestone year, our group has also embraced forward-thinking technology to deliver exceptional value for members and suppliers.
Just some of our highlights include the launch of our E-Loyalty Reward and Recognition Scheme, the integration of new functionalities with b2b.store and Vision33, and the rollout of in-store digital screens.
The E-Loyalty scheme has been a game-changer for members and their customers, empowering members to offer tailored promotions and rewards, fostering customer retention and increasing ecommerce traffic. Feedback has been overwhelmingly positive, with many members reporting measurable increases in customer engagement and sales volumes.
Another major success has been the seamless integration of member ecommerce platforms with all major ERP systems. This has revolutionised how members manage their operations, resulting in a more streamlined process that reduces manual input and minimises errors, improving overall efficiency and profitability.
DIGITAL
The introduction of digital screens in member stores has enhanced the customer experience. Providing a modernised retail environment, the screens allow members to display dynamic content such as promotional offers, supplier advertisements and seasonal campaigns. This has been particularly effective in capturing customer attention and driving impulse purchases; a key revenue driver in convenience retail.
This year has underscored the importance of digital transformation for thriving in an evolving retail landscape. The adoption of technology has not only driven operational efficiencies but also highlighted the need for continuous training and member support.
One of our most significant learnings has been the value of collaboration with suppliers, technology partners and members. Open communication and shared goals have been instrumental to overcome challenges and maximise opportunities.
Additionally, we have seen a growing demand for personalisation in retail. Customers seek out tailored experiences, and our strategic partnerships have provided the tools for members to meet this demand.
We have partnered with Lumina Intelligence to equip the Sugro head office team and members with critical industry insights and detailed market reports, enabling members to capitalise on emerging trends and enhance their business strategies.
Another new addition for members is access to a dedicated account manager at Trustkeys Ltd who will guide them through a variety of options to save costs on gas, electric and water rates.
SECTOR RECOGNITION
The main achievement of the group was the recognition in the sector for the second year in a row. Sugro UK was voted number one across all buying groups in the recent Advantage Group Survey, which reflects our unwavering commitment to excellence and innovation in the wholesale sector.
This accolade, based on comprehensive feedback from our valued supply partners, highlights our industry-leading performance. The result is testament to the strength of our collaborative partnerships, the trust we have cultivated and the tangible results we deliver for our members and suppliers alike.
Sugro UK is proudly owned by its 90-plus independent wholesale members, with a combined turnover of more than £2.5bn. We have reported 18 consecutive years of growth and our strong performance continued in 2024 with year-to-date growth of +15% compared with the same period in 2023.
During 2024, we welcomed 19 new members as we continue to support independent wholesalers with innovative solutions, collaborative partnerships and by driving growth through tailored services and cutting-edge digital initiatives.
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buying group Sugro UK
