Online foodservice platform targets wholesalers

New e-commerce system available with no set-up costs

Foodservice wholesalers can get their hands on a “truly accessible” online-ordering platform without the set-up costs, following the launch of 443 AI.

The new product, which has been developed by industry expert Jason Finch (pictured above), aims to fill the gap that the foodservice wholesale sector needs to jump in order to keep up with e-commerce in other industries.

Although with high set-up costs usually the reason many businesses can’t make the leap, Finch has built a grant programme to write off costs for all but the largest wholesalers.

Set up includes integration with a wholesaler’s enterprise resource planning (ERP) to automate order entry, stock check and price, so it can be completely unique to each company’s needs.

“With the wholesale industry evolving and customers’ needs changing, it’s important for companies to have an effective online platform that operators can use to engage with their customers and drive sales,” said CEO Finch.

“Wholesalers not prepared to embrace the online opportunity know that they’ll be left behind, but for many the capital cost of set-up is the biggest barrier – and that is why we’ve created a financial programme that strips out that initial outlay.

“Online sales to wholesale customers have so far largely involved trying to make retail online platforms work in a wholesale market. Products like Magento and Shopify can be spectacular retail platforms, but users can find it hard to turn these into efficient platforms that work in the wholesale environment.

“Wholesale is fundamentally different to retail in many ways and our platform recognises those differences.”

To find out more about 443 AI, email Finch or visit the company’s website.

443 AI e-commerce Foodservice Jason Finch online Wholesalers