Harlech Foodservice throws “biggest-ever” show

The wholesaler signed up 30 new foodservice customers at annual event

Harlech Foodservice welcomed more guests than ever before to its trade show, which was held at Venue Cymru, Llandudno.

Spanning across two days, caterers were educated about the latest industry trends and insight, with demonstrations using bespoke cuts of meat from the wholesaler’s Bwydlyn butchery.

The wholesaler also signed up 30 new customers at the event, which was the first since the wholesaler’s recent rebrand.

“It’s fantastic to have set a new record for footfall, with attendees placing orders on the day as well as in the immediate days after,” said Ian Woodcock, purchasing director at Harlech Foodservice. “And to add 30 new customers to our growing list of caterers was the icing on the cake.

“The event was also about building relationships with our clients and inspiring them to be creative with their menus. As a proud Welsh foodservice wholesaler, we were pleased to have a dedicated row of Wales-based producers and suppliers as part of a celebration of Welsh produce.

“Thanks to the hard work of our marketing team, more decision makers from the catering industry were able to speak with us and our suppliers, than ever before.”

Richard Ellison, marketing and events manager at Fairway Foodservice, which exhibited, said: “The Harlech trade show was our first event since our rebrand, and it was a fantastic opportunity to speak to caterers to introduce our relaunched own-brand range, Fairway Assured.

“We were able to update them on the new packaging and photography, as well as upcoming launches and our future plans for our exclusive 600 products in the range.

“We are looking at new initiatives on how we can support our members and are thrilled the Harlech trade show was a resounding success.”

Harlech Foodservice trade show