Caterforce extends Chefs’ Selections

List of 20 new products extends own-brand range following “rigorous NPD process”

Caterforce’s investment in creating the best new products for its customers is bearing fruit, with the launch of 20 lines to its Chefs’ Selections range.

A host of new lines have been added to the buying group’s own-brand product, including a new premium free-range egg mayo, cooked bacon, breaded mushrooms and halloumi fries.

There is also an influx of cultured dairy products, such as soured cream, full fat soft cheese, luxury soft cheese, Greek-style yoghurt, mascarpone and buttermilk, while a series of no-added sugar cordials are also going the range.

The products have arrived on the back of a project to create the best possible range for customers who buy Chefs’ Selections.

“We develop new products with our members and follow a rigorous NPD process with ongoing quality checks,” said Group Buying Manager Kelly Orme.

“Every product is handpicked from BRC accredited suppliers and comes quality assured so our customers can be confident of consistently high-quality and great value for money.

“We’ve invested in developing and improving the products through extensive taste testing, enhanced technical support, benchmarking and regular quality assurance reviews.”

Chefs’ Selections already has more than 350 fridge, freezer and store cupboard staples to help customers in the hospitality and catering sector to create tasty dishes for their menus – growing to be a £50 million brand since it was launched in 2012.

Caterforce is also working on more new product launches at the beginning of 2020, with cereals, tortilla chips and wraps, quiches and cakes set to be added to the menu.

“Chefs’ Selections is a major focus for us, and we are passionate about delivering the right product for our customers,” added Orme.

“Chefs’ Selections will continue to be a key area of focus for us as we expand the range to deliver more innovative new product development, responding to what our customers want.”

Caterforce Chefs Selections Foodservice new products own brand wholesaler