New deal to provide insight for government dialogue

FWD and SalesOut IRI have formed a new partnership to provide data and insight for the federation’s dialogue with the government.

The deal will see SalesOut IRI provide the information needed to drive fact-based conversation around the challenges the industry is facing as part of the Covid-19 pandemic.

With SalesOut IRI gathering most of its coverage and support from wholesale partners, the insights business is well placed to provide data for in-depth weekly analysis of activity within the sector.

“We’re delighted to be working with the team at the FWD,” said SalesOut IRI Managing Director Kirsty Harris-Clarke.

“An already complex sector will now win or lose on its ability to assimilate the situation and rapidly pivot, as announcements are made to allow businesses to open either in entirety or to sections of people and businesses.

“We saw the early impact on purchasing behaviour that was sparked by every new government announcement back in March.

“As we try to predict how the physical restrictions will play out in the future, it is crucial that wholesalers have fast and up-to-date access to what is happening outside of their own business.

“This will ensure they can put plans in place to provide the right stock to their diverse customer base at just the moment that they need it.”

coronavirus covid-19 FWD insight Kirsty Harris-Clarke SalesOut wholesale