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New highs for wholesalers’ app sales
Records keep tumbling on wholesaler e-commerce apps, according to RNF and B2B.store’s latest figures.
The wholesale app specialist has seen average basket sizes continue to climb upwards so far in June across its foodservice and retail sales channels.
Figures up to 15 June show that average basket size for foodservice wholesalers has increased to £346 – topping the previous best of £313 – while retail wholesalers are recording £1,351.
The numbers show there’s no sign of wholesale customers turning away from digital sales methods, even as the peak of the coronavirus crisis has passed and restrictions are relaxing.
“The latest figures offer real hope, particularly for foodservice wholesalers who are experiencing challenging times during the Covid-19 pandemic,” said RNF and B2B.Store CEO, Rob Mannion.
“While the figures showed an expected drop in foodservice basket sizes in April – the first full month of lockdown – they rebounded from £166 to £309 during May, reflecting an upturn in demand as restaurants and hotels pivoted their businesses to offer takeaway meals and some wholesalers adapted to start offering B2C services.
“The fact average order values for June are already at record levels suggests this is part of a wider trend that offers a real glimmer of hope for the foodservice sector.
“Looking again at the wider trends, we’ve also seen continued growth in average basket sizes since the turn of the year for retail wholesalers. Demand for ordering apps has grown significantly since the start of lockdown but this is being matched by growth in average basket values, which have seen a monthly increase equating to 20% growth over the past six months.”
