Sugro and Enable join forces in new deal

Sugro has partnered with Enable to streamline their rebate management process and launch a specialised member portal.

The buying group’s work with the B2B software provider will see them widen their services to their members and further increase its digital development.

“At Sugro we’re committed to working with both members and suppliers to deliver technological solutions that will give the group an opportunity to optimise total earnings across numerous complex ORD agreements, rebates and promotional deals,” said Sugro’s Head of Trading & Marketing, Yulia Petitt.

“The system will allow Sugro members to track their individual performance against the growth triggers, new product and core range stocking requirement as well as many other levels set by suppliers as part of trading agreements.

“By using the Enable system, Sugro members will be able to influence their earnings by maximising purchases to reach the top-level growth triggers as well as capitalising on NPDs and core range distribution opportunities.

“The new initiative will certainly give the group increased visibility on performance which will lead to increased sales and greater level of distribution across core range and NPDs.”

The deal has also been welcomed by Enable, with their co-founder and CEO Andrew Butt hailing the project they’re embarking on.

“We are delighted to partner with Sugro to automate and streamline their rebate management process and implement a specialised member portal,” added Butt.

“Our partnership will ensure that Sugro members will be able to make sense of their overriders, rebates and promotional deals in real-time, and see exactly what they need to do to maximise profitable growth in their business”.

Andrew Butt digital Enable rebate management Sugro Yulia Pettit