Confex launches Confex Accelerate for members

The buying group has announced a strategic partnership that will offer a wide range of digital services to its 225 food and beverage wholesaler members

The Cotswold-based buying group has partnered with Cerve, a specialist digital automation platform, to create Confex Accelerate, offering Confex members a range of digital solutions including a digital catalogue and access to Confex’s direct-to-consumer proposition, Confex Direct.

Cerve will offer its AI infrastructure platform to Confex members, enabling them to access digital solutions at a fraction of the cost and time usually required for such programmes.

“By working with Cerve we are able to offer each of our members the fastest, easiest and most cost effective way to expand and grow their business, offering solutions for both consumer and trade facing platforms,” said Tom Gittins, Managing Director, Confex. “We recognise the impact that digital solutions can make for food and beverage wholesalers and we are working with Cerve and other technology partners to create a unique and market-leading digital proposition for all our members.”

Cerve Confex digital Tom Gittins