JJ Foodservice launches own-brand campaign

The wholesaler aims to make it easier for its customers to find quality products at an affordable price with the launch of an own-brand web page

More than 40 premium brands and food categories developed in-house by the JJ team are visible on the page, including its best-selling Super Crisp Chips, Letsdough bakery, VIVAT water and more than 500 other food, drink, packaging, and cleaning products.

More than a third of total sales (36%) came from JJ’s own-brand products in the financial year ending March 31, 2022, an increase of 20% for the same period, the previous year.

Working closely with manufacturers to source ingredients directly helps JJ buyers to control costs.

Chief Product Officer, Sezer Ozkul, said: “We want to make it easier for our customers to find affordable, high-quality options against a backdrop of continuous price rises.”

“Our customers are recognising the savings they can make by shopping own-brand,” he continued.

“We are proud to be able to work with the many of the world’s leading brands together with our own brands to be able to offer our customers a great choice.”

The new web page is supported by a 20-week social media campaign, which will promote a different own-brand family every week until February 2023.

JJ Foodservice own brand Sezer Ozkul