Cadbury’s Easter range re-launch

Cadbury has announced an egg-stra special relaunch of its Easter shell-egg range for 2023

A highlight of the relaunch is the egg-citing news that all of the delicious treats that usually accompany the small shell-eggs will be enclosed once again within the chocolate shell, as many will remember from years ago.

These treat-filled shell-eggs will certainly bring back that feeling of nostalgia and magic for consumers, as they can now crack them open to reveal and enjoy all of the delicious chocolates stored inside.

Products will also be divided into distinctive and easily shoppable categories: Surprise & Delight, Traditional Gift and Special Gesture to capture the attention of shoppers.

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