Brakes freezes own-brand prices

To provide foodservice operators with a little more certainty, Brakes is freezing prices on some of its own-brand frozen and ambient products until October 2023

“From tuna to tinned tomatoes and cookies to chips, we’re holding 1,850 prices across popular Brakes frozen and ambient products,” said Sysco GB chief commercial officer Paul Nieduszynski.

“It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.”

The announcement follows a series of initiatives from Brakes in the last few months which aim to support customers through the cost of living crisis, including a personalised rewards programme.

Brakes own brand Paul Nieduszynski Sysco