Booker launches On Trade Club

To support its licensed customers facing rising costs, Booker has launched a new On Trade Club to offer discounts on key categories

This new initiative will allow customers to purchase more than 80 of the most popular on-trade beers, wines, spirits, soft drinks and snacks products at discounted prices.

Speaking at the FWD conference, Jonny McQuarrie, Booker COO, said the new scheme launched in the Midlands seven weeks ago, and was proving extremely popular.

“Our customers are at the heart of everything we do. We hear the challenges being faced across the trade and are constantly looking for ways to support them,” he said.

Membership is open to all Booker customers that serve alcohol and any licensed businesses not currently registered with Booker are also able to join.

Booker Jonny McQuarrie