Roadshow delivers wow factor

The Caterforce team took to the road over recent weeks to launch the latest products to be added to its award-winning own brand range

Visiting a number of members across the UK, the roadshow showcased the latest additions, including Caramelised Biscuit and Apple Custard Tart, Berry Cheesecake Tart, Retro Sprinkle cake and a range of Premium Collection Rustic Chips, created designed to reflect rising demand for retro delights and experiential dining.

“The latest additions to our own brand portfolio have been created in direct response to the trends most in demand, and they look set to deliver the wow factor for both customers and end-users,” said Rebecca Woollam, own brand marketing manager, Caterforce.

“By taking these products on the road, we were able to share them with members and their sales team, and talk about the opportunities they present for members and their customers, which was really well received,” she continued. “Members have been really excited to sell these new, exciting products.”

The latest additions follow a long line of own-brand innovation from the buying and marketing consortium as it develops its own brand range to reflect the changing needs of members, customers and end consumers.

Caterforce new products Rebecca Woollam roadshow