Caterforce focus on product development pays off

Caterforce’s focus on own-brand product development is reaping rewards as two of its latest vegan dessert launches prove to be a hit with customers and take home top industry awards

Recognising the need for operators to provide a delicious dessert range that not only reflect trends and the flavour profiles most in demand, but also the need to satisfy dietary requirements, Caterforce has invested significant time and resources into its own brand product development to create solutions that wow members, their customers and consumers.

“Demand for free-from and vegan choices on a menu has never been so high, but they also need to deliver amazing flavour and reflect the key seasonal trends,” agreed Rebecca Woollam, own brand marketing manager, Caterforce.

“During the past 12 months, we have focused extensively on product development to ensure that consumers can’t tell the cake they are eating is free-from,” she said. “In developing this range, we understand that not all operators have the space to store multiple desserts, so our cakes and desserts have been developed to meet dietary needs and deliver the wow factor with just one product which ensures convenience without compromising taste or quality.”

The award-winning desserts were Chefs’ Selections Vegan and Gluten Free Lemon and Berry Dessert and Vegan Speculoos Traybake, both of which earned accolades at the Great Taste awards. The Vegan and Gluten Free Lemon and Berry Dessert was praised for its light lemon filling, summer fruit compote and golden biscuit crumb, with judges describing it as a great example of a ‘ready dessert to be enjoyed by both vegans and dairy eaters’.

The Vegan Speculoos Traybake won recognition for its moist sponge, speculoos-flavoured frosting, and crumb distribution. Judges loved its ‘very attractive presentation’ and subtle spiciness.

“Our focus on quality and innovation enables members, and their customers, to deliver standout options that delight customers,” said Caterforce Managing Director Gary Mullineux. “In doing this, we’re proud that we’re setting new standards in the free-from and plant-based categories.”

Caterforce Gary Mullineux own brand Rebecca Woollam