JJ targets product range boost as eating-out market grows

JJ Foodservice is set to expand its product range by 67%, aiming to serve more customers as the eating-out market rebounds towards 2027

The wholesaler recently hosted its supplier conference, themed ‘Journey to Growth: Innovation and New Markets’, unveiling a strategic focus aimed at capitalising on emerging markets, including the fast-growing Korean, Thai, and Japanese food sectors.

Chief Product Officer Sezer Ozkul highlighted growing confidence in the foodservice market: “With inflation easing, consumer confidence is beginning to return after two years of belt-tightening. The eating-out market is finally ready for a comeback”.

“The World Food Asia market is one of the most exciting trends in foodservice,” said Ozkul. “We’re expanding our range to meet demand for Asian fusion foods, serving restaurant customers who expect high-quality products and exceptional service.”

The business currently offers 3,000 product lines across its 12 branches and has set a target to increase this figure to 5,000 within the next two years, representing a 67% expansion in its range. This growth is expected to broaden the company’s customer reach over the next two years.

With JJ reporting 15% growth of its Advance Order marketplace, Chief Operating Officer Kaan Hendekli also said “Our Advanced Order marketplace will ensure nationwide availability of the expanded range, boosting both visibility and sales”.

Additionally, its home delivery service, JJ Home, has also achieved a 41% increase in growth, with a total of 900 product lines.

Hendekli continued, “We’re committed to expanding our physical presence with new branches in London, presenting exciting growth opportunities for suppliers”, adding “We’ll also pursue targeted acquisitions in key sectors to enhance our capabilities and strengthen market influence.”

conference JJ Foodservice Kaan Hendekli Sezer Ozkul suppliers