Caterforce refreshes coffee brand

Boasting a modernised logo and updated colour palette, Caterforce has refreshed its premium coffee brand, Roast 440, in response to customer feedback

Known for its rich and aromatic blends, Roast 440’s new packaging reflects the premium nature of the product while communicating Caterforce’s commitment to both innovation and sustainability.

To accompany Roast 440’s relaunch, a new Fairtrade-certified blend has been added to the range. The new single-origin blend, sourced from Honduras, is a medium to dark roast designed for the specialty independent coffee shop market.

“We’re excited to share this new chapter of Roast 440 with our customers,” said Rebecca Woollam, own brand marketing manager. “We’ve listened to feedback from our customers and sales teams to create a design that not only stands out on the shelf but also genuinely reflects the high-quality nature of our coffee which makes it a must-stock product.”

“However, this refresh is more than just a new look – it’s a reaffirmation of our commitment to delivering the highest quality products for our members and their customers.”

Since its inception in 2019, Roast 440 has been committed to providing independent coffee shops, cafés, pubs, restaurants, and hotels with high-quality coffee. The beans, sourced from well-known coffee-growing regions such as Brazil and Colombia, ensure that each cup is filled with the finest, carefully selected beans.

Caterforce hot drinks Product news Rebecca Woollam