Caterforce supports hospitality with new cleaning range

To support the hospitality industry with a simplified and effective cleaning system, foodservice buying group and marketing consortium Caterforce has launched Clene Guard

Designed specifically to meet the needs of the hospitality industry, the new range is a rebrand of its previous own brand ProClean. After extensive research into customer feedback and brand development, Caterforce has relaunched the range as Clene Guard to offer an easily identifiable brand. A standout feature of the new Clene Guard range is its straightforward colour-coding system which has been designed to simplify the cleaning process for hospitality businesses of all sizes.

The easy-to-follow system eliminates confusion by ensuring that each product is colour-coded for specific areas or tasks, helping operators to quickly identify the right product for each environment.

This system improves efficiency, reduces the risk of cross-contamination and allows teams to maintain hygiene standards across various zones, such as kitchens, dining areas and bathrooms. By streamlining the cleaning process, businesses can save valuable time while ensuring that their establishment consistently adheres to the highest levels of safety and cleanliness.

“We understand that in the hospitality sector, cleanliness is not just about appearance but also about safety and trust,” said Rebecca Woollam, own brand marketing manager, Caterforce.

“Clene Guard provides a highly-effective solution that empowers hospitality businesses to maintain impeccable hygiene standards effortlessly, allowing their guests to dine with complete confidence. After all, no business can operate without a rigorous cleaning regime and with Clene Guard, this is easier than ever to achieve.”

Clene Guard is now available from all Caterforce wholesale members: Castell Howell Foods, Dunsters Farm, Hunt’s Food Group, JB Foods, Lynas Foodservice, Philip Dennis Foodservice, Pilgrim Foodservice, Pioneer Foodservice and Q Catering.

Caterforce cleaning new products Rebecca Woollam