Sugro UK hosts business convention in India

The member-owned buying and marketing group is celebrating a successful event marking the delivery of substantial incremental growth to benefit members and supply partners

The convention brought together more than 80 members and suppliers for a mix of formal and informal one-to-one business sessions, fostering strong networking opportunities and bolstering the marketplace.

Sugro UK also extended its impact through a meaningful charitable initiative tied to the location of this year’s convention. As part of its commitment to giving back to the communities hosting their events, Sugro UK, alongside supply partners – Red Bull, Suntory Beverages, Britvic and AG Barr – made a significant donation to support the CSR Project Jaisalmer. The project will help renovate the Government Upper Primary School in Jaisalmer, which has been neglected by authorities for many years and lacks basic sanitary facilities.

Emma Senior, managing director at Sugro UK, commented: “This was a record year of attendees for the Sugro Convention and the feedback from members and suppliers alike has been incredible. It was fantastic to see so many new faces, with some suppliers attending for the first time. My personal highlight was cutting the ribbon on the toilets in the Jaisalmer school. We had a resounding welcome from the children, their teachers and the leaders from the town. Their appreciation was certainly felt by all of us.”

Yulia Petitt, head of commercial & marketing added: “Sugro has had 18 consecutive years of growth and continues its strong performance in 2024 with the year-to-date growth of +15% compared with the same period in 2023. With some excellent business opportunities being discussed between members and suppliers during the convention trip, there is no doubt that the Group will continue with its remarkable performance this year. As always, the convention trip was delivered with very high standards and some fantastic feedback from our Members and Suppliers. It was great to see how the event once again brought the Sugro ‘Family’ together, this time in the incredible setting of India.”

Emma Senior event Members Sugro UK suppliers Yulia Petitt