Bestway thanks customers in its 50th year

Bestway has kicked off its 50th birthday year with a flagship ‘Thank you’ event including money-off deals and big savings for its retail customers

The promotional campaign includes buy-one-get-one-free offers and leading brands and products with 50%+ POR. The campaign will run across Bestway’s 60+ depots nationwide and online, and will reward customers for their loyalty to the business.

The campaign, which has been running for more than a decade, started on 10 January and is unmissable in depots as customers are welcomed in through a golden LED-lit archway.

“We’re excited to come back with our Thank You event where we have the opportunity to bring exceptional deals for our customers,” said Kenton Burchell, group trading director. “We are excited to launch our first major promotional campaign of 2025 which is the first of many celebratory events for our 50th anniversary.

“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s also a powerful opportunity for us to set the tone for the year ahead. We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers outstanding value offers that deliver relevant support to drive the best possible start to 2025, whilst also thanking them for their loyalty during 2024.

“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and, ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”

Bestway events Kenton Burchell