Wholesalers to benefit from upgraded platform

‘Major news for users’ as wholesalers including Bestway and Sugro look set to benefit from b2b.store upgrades to its WhatsApp platform

The new platform, ProConnect, will replace B2B WhatsApp and includes new functions such as enhanced analytics to track message performance, the ability to micro-segment customers and an option to process in-app payments plus greater security. Users will also be able to send content such as interactive forms, up-to-date stock notifications, event registration or live calendar updates, all within a WhatsApp message.

“The release of ProConnect is major news for users because it’s a significant upgrade that will improve their experience and allow them to do even more with the enhanced features,” said Rob Mannion, CEO, b2b.store.

“The launch is particularly significant because we built the platform to meet ISO27001 standards, which means we’re ready to sign up businesses of all sizes, while our onboarding methods and policies mean all personal data is retained in the UK and helps to ensure businesses are GDPR compliant.

“With so much potential for businesses within the WhatsApp API, it provides us with the perfect springboard to develop more functions tailored specifically for B2B on our platform.”

b2b.store Rob Mannion WhatsApp Business