Caterforce supports members with ‘market-leading’ platform

Foodservice buying and marketing group Caterforce is supporting its members to stay competitive with the introduction of a brand new pricing and promotions platform, Price Hub

This innovative, custom-built solution was developed in partnership with TWC and aims to streamline pricing and promotions management to ensure a more profitable, data-driven future for foodservice wholesalers.

Price Hub provides Caterforce’s nine-strong membership with a centralised digital platform, removing the administrative burden of managing pricing and promotions which reduces workloads and minimises the risk of errors. The platform integrates with Erudus to provide accurate centralised product and price information to buyers, suppliers and Caterforce members, ensuring decisions can be made quicker and with greater accuracy.

“We are absolutely delighted with Price Hub, which is much more than just a digital tool to manage pricing and promotions,” said Gary Mullineux, managing director, Caterforce.

“Our members need to stay competitive and we are proud to provide them with this fantastic tool that informs their pricing decisions via real-time data and advanced analytics which will give them a competitive edge.”

Caterforce Head of Buying Peter Saunders had the original idea: “I knew what we needed to create in order to add genuine value for our members and supplier partners and by working with TWC, the end result has more than exceeded expectations,” he said.

“I believe it will transform the way we work and save invaluable time and minimise errors leading to much greater efficiency for everyone.”

Caterforce rolled out Price Hub in December 2024, and feedback from members has already been overwhelmingly positive. Michael Brown, purchasing director, Pioneer Foodservice said: “The new Price Hub system is incredibly efficient and easy to use, it’s made managing pricing and promotions a breeze!”

Supplier partners are also impressed. “It is clear that Caterforce has invested in market-leading technology to create this platform,” said Sarah Booth, commercial director, Caterers Choice. “To have access to a system that delivers real-time pricing across the whole group is invaluable in this fast-paced industry.”

Caterers Choice Caterforce Gary Mullineux Michael Brown Peter Saunders Pioneer Foodservice Sarah Booth TWC