First five suppliers signed up to TWC’s WholeView

TWC Group, data and insight specialist for the wholesale sector, reveals the first five suppliers to sign up to its WholeView data platform

WholeView is a platform for suppliers who want to aggregate wholesale shipments data bought from multiple wholesalers into one online reporting tool.

Data can sit across many places in an organisation, which can be time-consuming and lead to inaccurate calculations. WholeView provides a single view of sales performance across the whole route-to-market (RTM) channel. Data is cleansed, merged and then aggregated by TWC’s data quality team, before being delivered via TWC’s dashboards to an unlimited number of users at the supplier organisation.

The first five clients to join WholeView are AG Barr, Coca-Cola Europacific Partners, KP Snacks, Suntory Beverage and Food GB&I and Unilever Food Solutions.

Kelly Pye, Head of Client Services at TWC, said: “We are delighted to welcome our first clients to WholeView. Their need for aggregated data channel via an intuitive and visual data reporting solution aligns perfectly with our mission to provide cutting-edge solutions that drive success and growth.’

“By integrating WholeView into their operations, they are poised to unlock new levels of efficiency, productivity, and strategic insight – they will find areas of opportunity quickly by using SmartView.’

data Kelly Pye suppliers TWC WholeView