Freemans Event Partners goes for growth with new CEO
Matt Luscombe appointed to accelerate ambitious growth plans across the domestic and international event markets as the family business marks its 50th anniversary
With a successful track record of leading and growing international businesses – including chief commercial officer at InterContinental Hotels Group (IHG), general manager at Coles Group and chief executive officer at Cycas Hospitality – Matt brings expertise in scaling operations globally and driving revenue growth. He will implement strategic initiatives to drive Freemans Event Partners towards its ambitious goal of achieving £200m in turnover in the coming years.
Current chief executive officer Stephen Freeman will pivot to a new role of executive chairman, using his more than 30 years of experience in the events industry to lead international growth, investment and drive innovation in the sector. He will remain closely involved in the business, working with Matt on the company’s five-year strategy.
Matt Luscombe, chief executive officer, Freemans Event Partners, said: “I’m delighted to be taking the reins and steering such an exciting company as it embarks on its next phase of expansion. The growth the family business and the wider team have achieved under Stephen’s stewardship is truly remarkable and has established Freemans Event Partners as a leader in the events sector. It’s an honour to be tasked with leading the company’s next phase of growth.
“I’m hugely passionate about the events industry, and am looking forward to working with the team, as well as our partners, clients and suppliers. It’s an exciting time for the sector, both in the UK and internationally, our robust pipeline of events ensures we continue to transform the fan experience in 2025 and beyond.”
Stephen Freeman, executive chairman, Freemans Event Partners, said: “We have done a terrific job over the last decade or so, positioning Freemans Event Partners at the forefront of the biggest events and venues in the UK. I am immensely proud of the business we have built, but am equally excited about this next chapter, as we embark on further domestic and international expansion.
“Matt is ideally positioned to help us achieve our ambitious targets, leaning on his valuable experience in delivering successful growth across hotels and in hospitality. This new chapter for the business isn’t me stepping back. I’m as energised about the events industry as ever before and am looking forward to welcoming Matt and introducing him to our incredible event and venue partners in the coming weeks.”
appointment Freemans Event Partners Matt Luscombe Stephen Freeman
