Country Range Group’s newest member crowned
Country Range Group has welcomed family-run Crowndale Foodservice as its second wholesale member of 2025
The latest arrival means the Group now consists of 16 member businesses and 18 wholesalers, expanding the presence of the Group’s own brands across the UK, Ireland, Jersey and Coastal Spain.
Set up in 1988 by John Boulger, Crowndale Foodservice initially began supplying pies, sausages, bacon and cooked meats to retail butchers before expanding into the wider foodservice market.
Distributing to the public sector and expanding into the hospitality sector across the Midlands, Crowndale also specialises in event catering with a fantastic reputation for suppling the biggest events and festivals around the UK.
Passionate about providing the finest customer service, competitive pricing and an unrivalled portfolio, Crowndale has a team of 38 dedicated staff working out of its headquarters in Whetstone, Leicester and 15 vehicles on the road delivering five days a week.
With turnover doubling since 2021 and the business on course to hit £15 million in 2025, Crowndale Foodservice will join the Country Range Group on 1 April ahead of an exciting spring and summer.
Crowndale Foodservice Director William Boulger said: “Even in incredibly testing economic conditions, it’s been an extremely positive last few years for the business. We’re passionate about the immense team we have built and have ambitious targets to continue to accelerate growth, especially in the hospitality and profit sector. With CRG’s expertise, innovation, three-tiered own brand portfolio and buying power, we’re confident they will provide the perfect conditions to help fuel further success.”
Country Range Group Chief Executive Martin Ward commented: “Crowndale Foodservice have been generating impressive turnover growth and showing extraordinary levels of professionalism and customer service in the public, profit and event catering arenas. Their ambitious vision for continuous improvement and expansion aligns perfectly with CRG’s market-leading position as the number one foodservice buying group. By joining CRG, Crowndale will now have access to unrivalled own-brand products and even stronger buying power, further enhancing their offering. They are a fantastic team, and we are thrilled to welcome them to the CRG family.”
buying group Country Range Group Crowndale Foodservice Martin Ward Members William Boulger
