Industry riders raise £60,000 for grocery charity with coast-to-coast effort

New GroceryAid service to help victims of accidents, robberies and assaults

Challengers set to take on gruelling distance to raise funds

More than 170 companies were in attendance to raise much-needed funds

Industry charity enjoys wide-scale support to promote its services

Awareness initiative targeted at the grocery industry launches

Top industry duo are inducted as charity board members