As Vimto prepares to launch Vimto Energy as a price-marked pack, Vimto’s brand controller explains why the time is right

Urging brands to take note, John Kinney, Unitas Wholesale MD, shares his concerns about price-marked packs' future in the independent sector

Tropicana has launched an ambient juice range to remove retailers’ barrier to purchase through the wholesale channel

Is the price-marked pack the independent convenience store’s answer to the supermarket ClubCard?

With some suppliers cutting back on PMPs as part of range rationalisations during Covid-19, FWD discusses their long-term role in the sector